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This domain states the following, "Chef Eric Simpson Dishes on." We observed that the web site also said " The attitude, the dishes and the gear he uses to rock his members world." It also stated " From a single pan to a fully designed and equipped cooking suite, were your trusted foodservice equipment outfitters. Put our team of kitchen design pros to work on your next new construction or remodeling project. Horizon stocks the parts food pros need to get up and running now." The header had bakery equipment as the highest ranking keyword. It was followed by supermarket equipment, used bakery ovens, and used restaurant equipment which isn't as ranked as highly as bakery equipment. The next words the site uses is donut equipment. kitchen service was also included and will not be seen by search crawlers.